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About us

Our story

How nice that you visit our online shop! Feel welcome! We are happy to tell you our story in short.

How it started…

After a start as a hairdresser and a successful career in the cosmetics industry, the brothers Richard and Jeroen Wilmink had a dream: to develop their own cosmetic brand. As the world concentrated on outer beauty, the brothers became inspired by beauty from within; 70% of your skin condition is determined by nutrients that you take to you.

In 2011, the brothers realized their dream and founded Oolaboo.
Oolaboo believes in beauty on the outside, but real beauty is created by spending as much care on your inside. The most important starting point in the development of our products is that everything we use in and on our body must be safe and as natural as possible. Because what is not safe enough for your mouth, we also do not use for your skin and hair. Our products are all free of parabens, sulphates and mineral oils.

Both Richard and Jeroen, and of course the rest of the team, really love animals and therefore you can be sure that all our products have not been tested on animals.

This year
We are proud that Oolaboo has now become a lifestyle brand. We are happy to help you with your daily beauty routine with the best and safest products.

Oolaboo also has unique treatments that are inspired by Japanese and Chinese treatment methods. An Oolaboo specialist is trained in the philosophy of Oolaboo and knows better than anyone which products are best for your skin and hair.

Whether you are looking for a restorative shampoo, a skin-improving cream or a safe toothpaste, or you want to create a comfortable atmosphere with exclusive scents: Oolaboo will help you to bring out the best of yourself.

Happiness can be found in the small things of life and of course we are eager to be part of your happiness by surrounding you with all the little Oolaboo moments of happiness.

If you encounter any inaccuracies on our website, please do not hesitate to contact us. We are ready to answer all your questions.

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